Ask about Wella Professionals Pure Perfection Hair Color 2 oz
A Breakthrough in Ammonia-free Permanent Colour
Backed by decades of colour research, Wella scientists made a critical discovery: metals naturally present in the hair, especially iron, play a major role in hair damage during ammonia-free permanent colouring.
Building on its pioneering expertise in metal science, Wella Professionals developed the Supercharged Metal Purifier, a unique technology specifically designed to target multiple metal types, including iron. Unlike standard systems that focus primarily on copper, this advanced technology helps control oxidative stress during the colouring process, supporting hair integrity and reducing visible signs of damage**
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