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Experience the brilliance of high-performance, oxidant-free hair color with Elumen. Designed for color professionals and those seeking extra luminous, shining, and long-lasting hair colors, Elumen offers a revolutionary solution. Free from peroxide and ammonia, this hair color range delivers intense, vibrant results without compromising the health and integrity of your hair.

Key Features:

Intensive Color Results: Elumen eluminates the hair from the inside out, providing intense and vibrant color that lasts.
Repairs the Hair: Unlike traditional oxidative hair colors, Elumen actually repairs the hair while coloring, leaving it looking and feeling healthier than ever.
Peroxide and Ammonia-Free: Enjoy the benefits of a high-performance hair color without the harsh effects of peroxide and ammonia. Elumen is gentle on the hair and scalp.
Compact Color Range: The Elumen range offers a simple and compact selection of colors, making it easy to find the perfect shade for your desired look.
Long-Lasting Color: Experience color that remains strong even after 10 shampoos, ensuring your vibrant shade stays vibrant for longer.
Enhanced Shine: Elumen delivers up to 37% more shine compared to intensive demi-permanent hair colors, giving your hair a lustrous and radiant finish.
Intense Color Intensity: Enjoy up to 76% more color intensity compared to oxidative permanent hair colors, allowing for vibrant and eye-catching results.
Longer Durability: Elumen offers up to 20% longer durability compared to oxidative permanent colors, ensuring your color stays true and beautiful for an extended period.

For color professionals or individuals seeking an alternative to oxidative hair colors, Elumen is the ultimate choice. Achieve intense, long-lasting, and vibrant hair colors while repairing your hair at the same time. Say goodbye to peroxide and ammonia and embrace the brilliance of Elumen for stunning, healthy, and luminous locks.

Goldwell Elumen Permanent Oxidant-Free Direct Dye 6.7oz