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WELLA PROFESSIONALS INSTAMATIC HAIR COLOR BY COLOR TOUCH create the latest hair color looks quickly and easily with Instamatic by Color Touch, a demi-permanent hair color that is fashion forward and fades beautifully. Color Touch opens up a world of fashion forward color. Get the shine and vibrancy of a permanent hair color with the low commitment of a demi-permanent color, great for those who like to change their hair tone regularly.
Formulated with a fine blend of color molecules, Instamatic is designed without ammonia. Lasting up to 15 shampoos, Instamatic Color Touch varies depending on how often you shampoo your hair, hair type, and what shampoo products you use. Ideal for low commitment, fun color with a unique matte gloss service and virtually invisible root re-growth.
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