PRODUCT DETAILS
Your biggest color innovation in 20 years: ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. Sheer color that's luminous in every kind of light.
Color after color vs. next biggest leading permanent color brand with 100% grey coverage. Understand the color see the wonder of light. Spread the word, become a member of the ILLUMINA COLOR CREATIVE TEAM.
What else you need to know:
- Superior Light Reflection & Superior Hair Protection
- Up to 100% grey/white coverage with a sheer result.
Directions:
Full-Head First-Time Application:
SAME DEPTH OR DARKENING:
- Full-head colour: Apply the colouring mixture immediately from roots to ends.
- Development time:
- HEAT: 30 – 40 min
- HEAT*: 15 – 25 min
- Tip: if needed, allow an additional 5 – 10 min development time.
LIGHTENING:
Mid-lengths & ends: apply the colouring mixture to mid-lengths and ends only. Leave approximately 2 cm free from the scalp.
- Development time:
- HEAT: 20 min
- HEAT*: 10 min
Root area: Apply the colouring mixture to the roots.
- Development time:
- HEAT: 30 - 40 min
- HEAT*: 15 - 25 min
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